Black Business Spotlight: DèStyle Hair Care

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Submitted photograph De Teyonce Graves
Native entrepreneur will get to the foundation of hair care

Many contact occupations like beautician and barber have been tremendously affected since COVID-19. However Minneapolis-based hairstylist De Teyonce Graves’ distinctive method to enterprise and her ardour that goes past simply hair, has made all of the distinction for this native entrepreneur.

Graves is the proprietor of DèStyle Hair Care. Whereas she is a licensed cosmetologist, her love for her craft started when she was very younger. “I grew up in a hair salon; my mother does hair, too,” she stated.

A one-woman-show, Graves is proficient in lots of areas, having labored with pure hair and perms, wholesome hair care, and her private favourite, hair coloring. “I like to present individuals drastic adjustments and permitting them to expertise one thing new,” she shared.

DèStyle Hair Care is centered round not solely making ladies look stunning, but in addition elevating ladies’s whole hair expertise, even past the salon, as she works to offer them with data on tips on how to care for his or her hair between visits. On this method, Graves promotes the longevity of hair well being for every of her purchasers. “Everybody can’t make somebody’s hair develop,” she stated.

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When COVID-19 restrictions permit, Graves is stationed at J-Klips Barbershop in South Minneapolis.

When requested about how quarantine has affected her enterprise, her reply could come as a shock: “I like it; various things have modified since quarantine,” she stated. COVID-19 created a chance for Graves to garner additional funding for her enterprise from sources trying to assist entrepreneurs like herself. She was even capable of tackle new purchasers whose earlier beauticians couldn’t return to enterprise after the preliminary affect of the pandemic.

Now, Graves is concentrated on the core of her enterprise, hair care. One other results of quarantine has been the chance for Graves to launch her personal hair product DèStyle Hair Progress and Scalp Care Oil. Whereas this was as soon as a product that she used primarily along with her personal purchasers, she has not too long ago found a bigger demand for it. She unveiled a wholly new side of her enterprise that maybe wouldn’t have change into a focus besides because of quarantine.

Graves has been capable of leverage this new alternative with ease, as advertising and marketing has been one other one in every of her fortes as an entrepreneur. “Advertising is essential,” she stated. “I didn’t prefer it as a lot after I was first getting began however [you must] market as a lot as you possibly can,” she stated.

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Graves shared a few of her key hair ideas:

  • Keep in mind to deal with each your scalp and your hair. Oil would possibly deal with your scalp, however you continue to should apply moisturizer to deal with your hair.
  • Keep in mind to wrap your hair. Don’t use cotton as this may dry your hair out. Attempt a bonnet, wraps, scarves, or perhaps a silk pillowcase.
  • Hair is a course of; be affected person and mild. You will note outcomes over time with correct care.
  • In case you put on pure hair, it’s nonetheless essential to have common “check-ups” to get your hair professionally handled.

DeTeyonce Graves is presently taking over new purchasers whereas staying aware of COVID-19 restrictions. To be taught extra about Graves or to guide an appointment at DèStyle Hair Care, go to destyle.glossgenius.com.

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