If have TikTok downloaded in your cellphone, it’s very probably you’ve scrolled previous Brad Mondo’s fashionable hair response movies, which he started posting in January 2020. “I had no thought the success that was going to return from it,” Mondo admits to TZR over the cellphone. “There was a channel referred to as React [now named People Vs Food] and I might see youngsters reacting to music movies or no matter and I used to be like, OK, possibly there’s a marketplace for professionals reacting to issues.” Certainly there was, as confirmed by Mondo’s eight million followers and over 207 million(!) likes on the buzzy app. The truth is, in between his extremely requested TikTok movies and hair care model, XMONDO, the 26-year previous is taking the trade by storm.
“I feel deep down I all the time knew it was the trail for me,” Mondo says about his journey to doing hair professionally. The truth is, a whole lot of his childhood was spent in his father’s hair salon in Franklin, Massachusetts. Nevertheless, it seems throughout his teenage years, Mondo was reluctant to observe in his household’s footsteps. “I wished to do my very own factor,” he explains. However as a lot as he tried to battle it, Mondo stored discovering himself going again to hair, and got here to phrases together with his calling. “I spent daily after college on the salon doing my mates’ hair,” he explains. “I lastly admitted to myself, OK, I am a hairdresser.”
Mondo observed what number of alternatives there have been within the hair trade, past working in a salon. “As soon as I spotted that I used to be like, I’m going to maneuver to New York and begin my profession there.” After he landed within the NYC, Mondo turned his long-time obsession with YouTube right into a occupation. “Day-after-day after college [when I was 13 or 14] I might watch so many alternative YouTubers — I all the time regarded as much as them,” Mondo says. “I assumed it was the best profession since you could be you and create no matter you need upon getting subscribers that observe you.”
His booming YouTube channel — which now has over seven million subscribers — later led him to create his personal hair care model in 2019, XMONDO. Because it seems, making a line was one thing Mondo all the time envisioned as a toddler. “That brings me again to my dad’s salon — I used to be obsessive about merchandise,” he says in regards to the inspiration for creating his model. “I might carry dwelling baggage filled with merchandise and sneak them out of the salon,” Mondo explains. “I used to be fascinated by the packing, the scents, and the way they had been formulated.”
When he first thought of creating his model, making it numerous was of the utmost significance to Mondo. “I might have a look at the adverts [growing up] for these hair care manufacturers and assume I don’t see something I can relate to — it was all the time very fairly white ladies,” he explains. “Even at the moment, I actually wished to see extra variety in manufacturers.” Now, he makes it his mission to create an inclusive model by way of its social media platforms and commercials.
Moreover, Mondo strived for XMONDO to have a cool, relatable issue. “It’s not attempting to be a very skilled and refined model — it’s simply actually who I’m at that very second and I need to characterize that by way of the merchandise, and create [formulas] which can be simple to make use of,” Mondo explains. The 2-year-old hair care line provides up the whole lot from shampoo and conditioners to semi-permanent colours.
Now, again to his viral TikTok response movies. You may in all probability think about, or maybe have witnessed for your self, Mondo reacts to some fairly wild, head-turning hair transformations on the favored app. Beneath, the hair guru revealed the highest 5 most memorable movies he’s come throughout — ever. Spoiler: Put together to your personal jaw to drop.
1. XMONDO’s Colours
“This got here quickly after we launched these colours, and watching individuals use my hair care line is so thrilling,” Mondo says. “I really like seeing individuals do these inventive colours at dwelling and issues which can be out of the peculiar. She simply has essentially the most attractive, flowy, thick hair, and I feel it regarded wonderful.”
2. Transformation Charli
In the event you’re on TikTok usually, there’s an excellent likelihood you noticed Charli D’Amelio’s entrance pink strands again in October 2020. However because it seems, the TikTok star didn’t initially have the wild look in thoughts. “Earlier than we even did this collab, I used to be like, what do you need to do together with your hair?” Mondo explains. “And she or he was like, nothing too loopy. I do not know if I actually need to do shade.” However, in typical Mondo style, the hairstylist arrived at their assembly and instructed the 17-year previous they had been going to do one thing loopy. “I used to be like I do not care how lengthy you retain it, however I feel we must always simply make an impression and do one thing tremendous enjoyable.” Fortunately, D’Amelio ended up loving the colour.
3. Hose If Off
“Individuals are wild,” Mondo laughs. This explicit video was one thing the social media star had by no means seen earlier than — and he thought he’d seen the whole lot. “When individuals can shock me, I am very impressed,” Mondo says. “She totally acquired drenched by a hose in an effort to wash her hair.”
4. Cap Highlights
Mondo finds cap highlights (placing your hair by way of a cap with small holes in it) to be so fascinating. “It labored out properly for her. I used to be shocked on the outcomes,” he explains. “Individuals generally attempt to do cap highlights they usually [can] go terribly fallacious, however she acquired fortunate and she or he seems to be so fairly. That was undoubtedly a extra surprising end in a optimistic manner.”
5. Bought Out WaveTech
“She made WaveTech [Wave Foam], which is considered one of my wave enhancing merchandise, go viral,” Mondo says in regards to the video above. “She created this video simply attempting the product for the primary time, and her hair got here out so lovely. I reacted to it and was shocked simply how attractive it got here out.” As a result of individuals had been so keen on the look, Mondo says the product offered out in a matter of hours after the video was posted. “Ever since then it is simply been insane gross sales with that product.”