Rancho Santa Fe husband and spouse group Emily and Matthew Bowman not too long ago launched two new clear hair care merchandise impressed by the wonder present in nature. Utilizing “easy treasures discovered within the wild, not within the lab” Lovesong hit the pure magnificence market in early February with their Weightless Depart-In Conditioner and the first-ever Invisible Dry Shampoo Gel.
“This has been one thing that I dreamed about doing for fairly a very long time,” stated Emily, co-founder of Lovesong Magnificence. “We’re a family-owned and operated enterprise. Every key ingredient in our formulation has been chosen for magnificence and wellness advantages. We’d by no means compromise on what goes into our merchandise and we imagine you shouldn’t must compromise on efficient outcomes.”
Emily has labored within the pure meals business for the final 15 years however all the time had a ardour for magnificence merchandise.
Whereas she had put in years of analysis and tinkering along with her personal pure magnificence product formulation, she by no means had the true time to dedicate to her ardour. As the pinnacle of gross sales for a nationwide pure meals firm, in pre-COVID-19 occasions she was touring each week for work. As a result of pandemic, final yr she discovered herself much less busy with journey with extra time to spend money on her personal thought.
“And I wanted my husband’s help,” she stated. “That is the primary alternative the place we’ve been dwelling collectively and actually capable of make this occur.”
Matthew comes from a background in finance and has an entrepreneurial spirit of his personal—he owned and operated a bar and restaurant in Chicago when he was in his 20s. Since then he has labored largely in actual property however is now again working in finance as a guide.
With each working from dwelling and elevating their two-year-old daughter Hannah, they determined to make an actual push with Lovesong. In enterprise, they complement one another very properly—Emily is the creativity and the inspiration whereas Matthew handles the financials and logistics.
“Matt has been a beautiful companion. He does the issues I don’t wish to do,” Emily stated with fun.
Together with her private ardour and curiosity for magnificence merchandise, over time Emily saved up with the choices within the pure magnificence house. Whereas there was been an enormous explosion of pure skincare merchandise that offered actually nice outcomes, Emily stated hair care is the place she sees there’s nonetheless a niche within the market.
“It was arduous to discover a product that mirrored conventional merchandise,” she stated of leave-in conditioners that made her thick hair greasy or manufacturers that weren’t constantly accessible and had excessive delivery prices.
Others claimed to be pure however had artificial perfume, preservatives and excessive quantities of alcohol of their method.
“Each product I didn’t like was a lesson in how Lovesong might do higher and create cleaner merchandise with pure and natural elements,” she stated.
Emily thoughtfully selected each ingredient that went into the formulation, a mirrored image of over eight years of analysis and trials for what supplied the most effective outcomes of bouncy, lovely, “completely phenomenal wholesome hair.”
All Lovesong Magnificence merchandise are freed from sulfates, petroleum, phthalates and artificial perfume.
The dry shampoo gel contains key elements that refresh the hair and encourage a more healthy scalp together with inexperienced tea, witch hazel and aloe vera leaf extracts. The light-weight leave-in conditioner’s elements have been handpicked for hydration, nourishment, smoothing and optimum hair well being, together with Night Primrose Oil, Jojoba Seed Oil, sunflower seed oil, and shea butter fruit.
Every product has trace of Lovesong’s signature scent of rose, vanilla and jasmine.
After Emily perfected the method, they discovered a producer to companion with in Los Angeles that specialised in vegan, cruelty free and non-GMO merchandise. As a bonus: all the facility is run with wind power. 4 Fin Inventive, a woman-owned firm in San Diego, helped put collectively the branding for Lovesong. On account of COVID-19 the Bowmans have by no means met their collaborators in particular person, conducting the whole lot over the telephone or on Zoom.
As “acutely aware decisions that begin in nature” is what Lovesong is all about, the packaging is fabricated from recycled paper, merchandise are bottled in glass that may be recycled, and so they use recycled delivery supplies which are totally compostable and recyclable. Lovesong can be dedicated to donating a portion of their proceeds to 1% For the Planet and preserving wild areas for future generations.
Whereas the merchandise are offered on-line just for now, they provide free delivery to continental U.S. locations.
“Our aim is to make Lovesong Magnificence accessible and for our merchandise to grow to be valued magnificence staples that you just attain for repeatedly,” Matthew stated.
With the early-February launch, they began by bringing the 2 merchandise to the market that they imagine in most. Emily remains to be refining shampoo and conditioner formulation and so they hope to develop a full line of merchandise, together with a luxe physique cream.
They’re excited to see the outcomes after a lot time and exploration.
“It’s been wonderful that we have been totally able to seeing our desires grow to be actuality and to go away a legacy behind that advantages the planet—and your self-care routine,” Emily stated.
To study extra, go to lovesongbeauty.com.