The model is at the moment in its pre-launch stage and affords seven merchandise, together with a facial serum and moisturiser, in addition to a deodorant.
The minimalist model focuses on the pores and skin microbiome preserving pores and skin biodiversity. The formulations include prebiotics to assist the pores and skin microbiota, resembling preBIULIN AGA.
The corporate claims that this ingredient hydrates 50% quicker, 20% extra intensively and 70% longer in comparison with hyaluronic acid.
The merchandise additionally utilise allaintoin for its soothing, moisturising and therapeutic properties in addition to Inutec H25P, a extremely purified inulin that kinds a movie on the pores and skin to supply a softening impact.
Like many different anhydrous codecs, the merchandise include a better focus of lively elements, making them extra environment friendly, stated the agency.
Primarily based in Hong Kong, MONO’s modern idea is the brainchild of its founder, Laurie Mias, who was beforehand working within the hospitality trade when the concept to develop a pure skincare model sparked.
“Whereas I used to be working for a wellness resort, we had been additionally creating way of life merchandise that had been all about discovering interior peace and steadiness. This allowed me to do market analysis and pattern evaluation, and I realised that there was a spot for pure skincare that was nonetheless environment friendly and never too hippie-ish,” she stated.
She additionally has expertise within the cosmetics trade by means of her household, which has owned and operated a number of fragrance outlets within the South of France for 2 generations.
Mias stated being uncovered to the cosmetics trade from childhood confirmed how a lot waste it will possibly generate and additional cemented her goal to develop a sustainable skincare line.
“I used to be sick of the overconsumption of single-use plastic. I couldn’t consider that even my costliest skincare nonetheless got here in single-use plastic containers wrapped in a field itself wrapped in plastic movie,” says Laurie.
“Firms that also use single-plastics and say they plant bushes or no matter are simply hiding the issue. To me, it’s like being identified with a degenerative illness and as an alternative of doing one thing about it, the physician simply offers you painkillers.”
Mias conceived the idea of a pill that may dissolve in room temperature water, permitting customers to refill merchandise simply with out having to repurchase bottles.
“I knew this was potential as a result of I had seen Lush’s bathtub bombs and I additionally noticed a model within the US with cleansing merchandise in pill kind – so not less than the expertise existed.”
Regardless of this, the event course of proved to be difficult as Mias needed the merchandise to be 100% pure. Moreover, it was essential for the merchandise to have the identical sensorial properties as standard merchandise.
“It was positively difficult as a result of the merchandise needed to be dissolved in room-temperature water, so we needed to local weather all of the oils and discover one other method to carry that greasy feeling like a lotion or a serum,” stated Mias.
MONO shall be making its official launch in October this 12 months however is already open for pre-orders by means of its official web site. The merchandise shall be accessible internationally with some exceptions.
Other than its web site, Mias has additionally signed a take care of a Hong Kong retailer to hold the model.
Given the heightened curiosity in sustainability and pure merchandise globally, Mias sees great growth potential for the corporate.
A number of the markets she is focusing on embrace Germany and its thriving pure magnificence scene, in addition to France and the UK.
“If we handle to boost the funds, we’ll additional discover Europe, the US, Canada, China, Australia after which the world.”