Oat kernel rising star ingredient for skin health claims in skin care says Mintel


As curiosity within the pores and skin microbiome continued to realize floor in magnificence and private care, wider funding had triggered a raft of promising product developments and scientific advances. However on the substances aspect, market analysis main Mintel stated there was a very attention-grabbing one rising by the pores and skin microbiome ranks: oat kernel extract.

NPD with oat extracts on the rise, significantly for prebiotic claims

In line with Mintel’s World New Merchandise Database (GNPD), the proportion of merchandise utilizing oat kernel extract or oat kernel oil had continued to develop over the previous 5 years and in 2020 1.6% of latest skincare merchandise contained oat kernel extract and 0.5% contained oat kernel oil.

Touted for its pores and skin conditioning, soothing and antioxidant properties, oat kernel extracts and oat kernel oils have been additionally “extra generally used”​ in new merchandise making a prebiotic declare – a side additionally rising 12 months by 12 months in skincare, Mintel stated. Between September 2020 and August 2021, 4.9% of the brand new prebiotic or probiotic skincare launches contained oat extract; greater than double the 1.7% between September 2017 and August 2018, in accordance with GNPD Mintel knowledge.

California-based magnificence model Cocokind, for instance, was utilizing a prebiotic fermented oat and mix of oils in its ‘Oil to Milk’ cleanser to wash the pores and skin, help its pure flora and promote pH steadiness. One other California-based model Sincere was additionally utilizing colloidal oatmeal with a spread of different oils in its ‘Soothing Remedy’ eczema cream to relive dry, irritated pores and skin brought on by eczema or rashes.


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