Student skin care company claims entrepreneurship award | WMU News


Contact: Stacey Anderson

Western scholar Irene Roberts says serving to folks establish which elements can irritate delicate pores and skin is her inspiration for Clear Magnificence Firm.

KALAMAZOO, Mich.—When you’ve delicate pores and skin, the battle to seek out merchandise that work nicely for you may be very actual. It’s an issue that Western Michigan College scholar Irene Roberts is aware of nicely—one which compelled her to start out Clear Magnificence Firm, an eCommerce magnificence retailer that focuses on serving to prospects pinpoint the elements that irritate their delicate pores and skin.

Clear Magnificence Firm plans to supply a pattern field to permit prospects to strive particular merchandise to see if their pores and skin has a response.

“I started doing my very own analysis and realized that the rationale my pores and skin was all the time damaged out and infected was that I stored shopping for completely different merchandise with the identical irritating elements,” says Roberts. “It appeared loopy to me that with all the know-how accessible that no one had developed a option to hold monitor of what merchandise an individual has tried and the way it labored for them to make discovering the elements that irritate your pores and skin easy. I created this enterprise as a result of it’s one which I’d use, and I do know so many others have related experiences.”

Clear Magnificence Firm’s web site permits prospects to enter merchandise which have triggered irritation up to now and identifies particular problematic elements to make sure shoppers by no means need to guess what skincare merchandise are protected for his or her delicate pores and skin. All merchandise and types offered on the positioning are cruelty-free.

Roberts and her firm not too long ago obtained the Wendell Christoff Award, which honors college students in Beginning Gate who use their expertise to create alternatives for others by way of their entrepreneurial endeavors.

Irene Roberts

Irene Roberts

”Irene is such a devoted scholar entrepreneur,” says Dr. Laurel Ofstein, affiliate professor of administration and director of Beginning Gate. “She went above and past within the Beginning Gate program by presenting her enterprise at pitch occasions throughout the state and making use of for marketing strategy competitions. Seeing her enterprise develop by leaps and bounds throughout every week of the six-month enterprise accelerator program was inspiring to the opposite scholar groups. She may be very deserving of this award, and I sit up for seeing her enterprise develop.”

Collaborating in Beginning Gate, WMU’s enterprise accelerator, has been some of the priceless experiences of Roberts’ faculty profession, she says. “I went from having no information about the right way to begin a enterprise to formally having a registered LLC that’s nicely on its option to being open for enterprise. The information, help and connections that I gained by way of Beginning Gate are central to my success. I utilized for and took part in co-curricular pitch competitions and now have the boldness to use for each pitch competitors that I qualify for.”

Roberts has personally funded her enterprise, seeing unimaginable potential for the corporate.

“I’m actually devoted to making sure that my ardour for this firm culminates in success,” she says. “After I heard that I received this award, I may have cried. By myself, it might take me months to develop this enterprise into what I would like it to be. Now I can afford to work with an online developer to create the ingredient monitoring performance, which is the place the true worth of this enterprise might be.”

about Wendell Christoff

Christoff is an alumnus of WMU who earned his diploma in enterprise administration in 1968. After commencement, Christoff joined the U.S. Air Pressure and served as a pilot. Following his service, Christoff returned to the household enterprise, C.J. Christoff & Sons, starting within the gross sales division. In 1997, a merger created Litehouse Inc., which produces salad dressing and sauces and was named a Prime 100 privately held firm by Entrepreneur journal.

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